Brand assets comprise the essential components of a brand's identity, as well as communication and design guidelines. They define how the brand should be represented to the outside world.
In the following sections, we will summarize the most important rules for CYBERTEC branding.
WITH CLAIM
Figurative mark
Word mark
Claim
WITHOUT CLAIM
The logo without the claim may only be used in print products if the logo with claim would be
illegible.
The logo is surrounded by a protected area with the
height of 50% of the element.
The graphic mark alone has a protected area with the height of 25% of the element.
Other text and design elements that are not seen in the brand guidelines should not be placed in the protected area.
The minimum permitted size of the logo with the slogan is 30 mm, and without the slogan 20 mm in width.
Only use the logo without claim, if the available space is under 35 mm wide.
As a rule, the logo is presented in the main colours (dark grey and light blue/white and light blue). Avoid using strong colours for the background that are not part of the system.
It is always preferred to use the logo in its main color scheme. The monochrome version of the logo should only be used if using the main logo is not possible. As a rule of thumb, readability and contrast are always to be prioritized.
If the background is brighter than primary, use the white logo on a primary rectangle.
If the background is darker than primary, use the grey logo on a white rectangle.
The logo and its components must not be resized or altered disproportionately. Do not substitute the font with random text. Additionally, refrain from adding any details, shadows, contours, images, patterns, different colors, or any other effects not specified in the identity guidelines. This also applies to product logos.
If you have any support or questions about the use of our logo, please contact our team directly.
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